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The client had a limited budget but aimed to position Zick as a mainstream brand comparable to industry giants like Nike. The challenge was to convey the message that using Zick would empower players to unleash their fury on the court, all while working within tight financial constraints.
Problem
Objective
The primary objective was to establish a professional and impactful brand identity for Zick that would attract serious pickleball players. The goal was to make the brand visually striking and competitive, delivering a powerful message of strength and dominance without exceeding the client’s budget.
OVERVIEW
BRAND DESIGN | PRODUCT DESIGN
Zick: Your Partner in Pickleball Excellence
At Zick Paddles, we’re redefining the game with high-performance equipment designed for players of all skill levels. Whether you're a seasoned pro or just starting out, our paddles are crafted to deliver precision, power, and control, helping you elevate your game to the next level.
Solution
To achieve these goals, I utilized my creativity and resourcefulness to maximize the use of free tools and resources. Key steps included:
Designing a bold and dynamic logo that embodies the energy of Zeus’ thunderbolt, symbolizing power and precision.
Creating sleek and professional paddle designs with a focus on minimalism and sophistication, aligning with the black-and-white color scheme.
Editing and refining visuals to ensure a high-end, polished look that conveys professionalism.
The Zick logo was designed to encapsulate the brand’s core essence: power, precision, and intensity. Using Adobe Illustrator, I created a bold and dynamic logo inspired by the thunderbolt of Zeus, symbolizing the unstoppable energy and strength that Zick paddles bring to the game.
Every detail of the logo was carefully crafted to evoke a sense of dominance and focus.
To further elevate Zick’s brand presence, I created a compelling promotional video that effectively conveyed the power and precision of the product. Using Photoshop, I edited stock images to match the brand’s sleek black-and-white aesthetic.
In After Effects, I brought these static visuals to life, incorporating dynamic animations and transitions to emphasize the paddle’s unique qualities
