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Ghand Jewellery faced significant challenges in maintaining high-quality visuals for their ever-evolving product line. Hiring professional photographers to capture new jewellery collections proved costly and time-consuming, yet consistent, high-quality imagery was essential to stand out in a competitive mark
Problem
Objective
The objective was to find a cost-effective and sustainable solution for creating premium-quality visuals without compromising the aesthetics and presentation of the jewellery pieces, ensuring Ghand Jewellery's marketing remains impactful and competitive.
OVERVIEW
3D DESIGN | PRODUCT DESIGN
Ghand Jewellery: A Legacy of Timeless Craftsmanship
Ghand is a Qatar-based jewelry shop that designs custom pieces using gold, inspired by the determination of their forefathers who conquered the sea to obtain precious jewels.
Solution
As a 3D designer, I proposed leveraging 3D modeling and rendering to showcase Ghand Jewellery's products. By creating detailed and realistic 3D models of the jewellery, I provided a versatile solution that:
Reproduces the intricate details and brilliance of the pieces.
Allows for the creation of high-quality images, mockups, and video commercials.
Offers flexibility to visualize products in various environments and angles without the recurring costs of traditional photography.
This solution not only reduced costs but also enhanced the overall quality and consistency of Ghand Jewellery's visuals, giving them a competitive edge in the market.
Using Blender, I meticulously modeled the jewellery designs, collaborating closely with the gold designer to ensure each piece was an accurate representation of the original. This process captured the intricate details and brilliance that define Ghand Jewellery’s brand.
To bring the designs to life, I used Photoshop to craft polished mockups for marketing materials, and I integrated After Effects and Premiere Pro to create dynamic video commercials.
