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Navigating the visa application process can be confusing, time-consuming, and overwhelming, especially for individuals unfamiliar with complex immigration procedures. At the same time, immigration agents face challenges in finding quality leads and streamlining their services for prospective applicants.
Problem
Objective
The primary goal of GlobalGate AI is to simplify the visa application process, making it user-friendly and accessible for individuals of all ages. The design also aims to comply with 2.1 WCAG AA accessibility standards to ensure compatibility with government websites. Additionally, the app seeks to empower immigration agents by enabling them to efficiently find and manage leads, creating a platform that benefits both users and agents.
OVERVIEW
BRAND DESIGN | PRODUCT SOFTWARE
Global Connections with Confidence
GlobalGate AI is designed to evoke a sense of trust, professionalism, and seamless connectivity. Inspired by global landscapes and digital innovation, the background features subtle gradients of blue, symbolizing reliability, stability, and forward-thinking. Dynamic yet unobtrusive, the design incorporates soft textures or flowing patterns, reminiscent of interconnected pathways, reflecting the ease and efficiency of the visa process.
In preparation for GlobalGate AI, my client facilitated a meeting with an immigration agent to gain insights into the traditional visa process and lead generation challenges. By asking simple but open-ended questions like, "Tell me about the traditional visa process" and "How do you get clients?", we allowed the agent to share in-depth perspectives on their workflow. The agent highlighted issues such as identifying the right visa for leads, determining their qualifications, and the time-consuming nature of exchanging emails. This conversational approach provided valuable understanding, shaping our vision to streamline the visa process and lead management for agents and applicants alike.
UX Research
Solution
To save time and prioritize the user experience, I created a high-fidelity wireframe focusing on the most critical feature—the questionnaire flow. The questionnaire page was developed first because it represents a more intricate and essential aspect of the app, requiring precise navigation and an intuitive design. By addressing this complex flow upfront, simpler elements such as the home and login pages were temporarily set aside to streamline development and ensure a polished core experience.
Logo
The GlobalGate AI logo is a sophisticated representation of innovation and global connectivity. The design integrates a globe, symbolizing the platform's worldwide reach and expertise in simplifying immigration processes. The bold, modern typography is paired with a distinct "AI" mark, emphasizing the use of cutting-edge artificial intelligence technology.
I chose the Inter font for its clean, modern, and highly readable design. Its geometric structure and excellent legibility across digital platforms make it an ideal choice for a web-based application like GlobalGate AI. As accessibility is a priority, Inter aligns perfectly with WCAG 2.1 AA guidelines, ensuring a user-friendly experience for all age groups.
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The GlobalGate AI color scheme is thoughtfully designed to reflect professionalism, trust, and accessibility. The primary blue conveys confidence and reliability, making it ideal for key elements and calls to action. Complementing this is a deep secondary navy, adding depth and stability to headers and supporting visuals. A light tertiary blue is used for highlights and background elements, creating balance and a sense of calm. The text color ensures excellent legibility and contrast, meeting WCAG 2.1 AA accessibility standards.
The illustrations for GlobalGate AI adopt a modern minimalist art style, characterized by clean lines, simplified forms, and a focus on essential details. The use of flat design elements combined with subtle geometric shapes ensures clarity while maintaining a professional appearance. The limited color palette, aligned with the brand’s scheme, enhances cohesion and visual harmony.
The mobile version of GlobalGate AI is thoughtfully designed to deliver a seamless and accessible experience for users on the go. Every element has been optimized for smaller screens, ensuring effortless navigation and clarity. The clean layout, responsive interactions, and mobile-friendly visuals maintain the app's user-centric approach while adhering to accessibility standards.
